More Key Terms

PRODUCTION
RAGE & Euphoria - Game engines, RAGE help clean up glitches and repair GTA, Euphoria help create artificial intelligence and help create soft realistic movements for Niko Bellic.
DLC - Downloadable content gives gamers extra hours of immersive game play. (Ballad of Gay Tony, Lost & The Damned gives 15 hours of extra game play)
Revenue Streams - Rockstar make money from other games such as Read Dead Redemption, Bully and other, such as merchandise and DLC.
Oligopoly - Small companies come together such as Sony and Microsoft and Nintendo to help with the creation and convergence.
Vertical Intergration - DMA design made original GTA but Rockstar bought GTA out into a massive corporation.
Third Person Shooter - Gamer controls the shooter yet is positioned behind the shooter.
Media Convergence - Rockstar allow GTA to do more than one media task. Gamer can play, download and listen to music at the same time.
Technological Convergence - Xbox/Ps3/Pc can do more than one technological activity such as play games, play dvds, play music, download music and access the internet.

DISTRIBUTION
Audience - Targeted at a specific audience, popular culture of music and film lovers. Also targeted at (18+) a mature audience.
Gatekeeping - PEGI and BBFC determine on which certificate the game has been released on. GTA IV has been released 18+
Exclusivity - Exclusive to Xbox and then later released for PS3, add ons available for certain platforms.
29/04/08 release date of GTA IV. 
7th Generation - Next Generation of gaming consoles, Xbox 360 Live, Wii, PS3. 


MARKETING
Guerilla Marketing - Low cost unconventional advertising to raise awareness of the game being released. 
Viral Marketing - Awareness raised over the internet through youtube, spoof sites, and word of mouth through facebook/twitter etc.
Merchandise - Sold also to raise awareness such as T-shirts, spoof lisence plates, posters etc.
Broadsheet Newspapers and specialist press - Interest in GTA 4 due to series' success.
Syngergistic Techniques - 2 different medias come together to promote the game. Online trailers co-ordinate with online trailers and release of magazine articles and Tv ads.
Fan Forums - Word of mouth raised again. Producers of GTA get fans involved.

CONSUMPTION
Backstory - The main story line and mission to the game, why the character is where they are etc.
Cut Scenes - The scenes cut in to the game to keep the gamer updated with the mission.  
Multiplayer Mode - More than one player can interact in the game
Modding/Modder - Creating the game to the gamers own desire by including cheats for different platforms etc.
RPG - Role Play Game
Interactivity - The gamers interaction with the control, the characters interaction with their gun/mobile etc.
Sand-box - Don't necessarily have to stick to the missions. Character and gamer can do what they want.
NIKO BELLIC - Main character of Grand Theft Auto IV