Technological convergence
Convergence of media occurs when multiple products come together to form one product with the advantages of all of them.
Media Convergence
When old and new media intersect in such a way that the way in media producers and media consumers interact changes.
Synergy
Definition: The interaction of two or more agents to ensure a larger effect than if they acted independently.
Viral Marketing
Definition: A marketing technique aiming at reproducing "word of mouth", usually on the internet and through existing social networks.
Guerilla Marketing
Definition: The use of unconventional and low cost marketing strategies to raise awareness of a product.
Vertical Integration
Definition: Absorption into a single firm of several firms involved in all aspects of a product's manufacture from raw materials to distribution.
Modding
Modding is a slang expression that is derived from the word "modify” and refers to the act of modifying a game to perform a function or to include content not originally conceived or intended by the designer, and then usually shared via the internet.
Sandbox Game
A game that allows the gamer to ignore the main objectives of the game (usually the Story Mission) and engage in other non-goal orientate activities.
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